Make sure to clearly explain the impact of the donor’s gift and how it will make a difference. Your readers should understand how their donations will be used and who will benefit from them. Explain your mission and outline your goal.Įxplain your need and how it fits into your overall mission.Be as straightforward as possible when doing this. Give details about the people you’re trying to help so it’s clear how they can benefit from a donation.Ĭlearly outline the larger issues and problems your clients are facing. Show your reader the issue or problem your organization is working to address with a story. Be sure to personalize your outreach with names so each reader knows you value their individual support. ![]() These steps include:īy addressing your recipient by name, they won’t feel like they are just one of many reading this letter. As you explore how to write a great fundraising letter, it’s important to follow a few key steps in order to write the most compelling and effective letter possible.
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